FAMI Workshops
Project Scope
The FAMI workshop is designed to give movement professionals (e.g. pilates instructors, yoga instructors, and personal trainers) access to a med school-like environment. Over the course of four days attendees hear lectures from med school anatomy professors and practicing clinicians. Beyond lectures, attendees also get to spend time in the gross anatomy lab viewing cadaver prosections. This experience is invaluable for the attendee as normally this type of experience would only be available to med school students. A second ancillary workshop (FAMI 2) is also held each year giving a specific breakdown of a body region, a more specific knowledge of movement, and various pathologies for the region.
The challenge in marketing this workshop is that footage of the anatomy lab—and its interactive nature—is disallowed by the hosting school. Instead of the selling the actual mechanics of the workshop, the focus is on the incredible wealth of knowledge that one can gain from seeing the human body up close and the huge shift in understanding such an experience can bring to someone’s teaching.
FAMI 2 Trailer
Roles: Producer, Editing, Motion Graphics & Design
FAMI Facts - Bone Growth
Roles: Producer, Videography, Editing
FAMI Testimonial: Molly
Roles: Producer, Videography, Editing
FAMI 2017 - Trailer
Roles: Producer, Videography, Editing